E-Book How to retain more customers in 2023Read now 

Skip to main content



In SaaS industries, bookings are the sum of all the committed revenue in your contracts. SaaS bookings are the product of a SaaS company's recurring revenue stream. They are basically contracts that allow the client to pay for services on an ongoing basis. These bookings can be paid for in one lump sum, or they can be paid for overtime with small increments each month or year.


Let's say that in that July you have 3 contracts:

  • Contract 1: A month to month cancelable contract with a value of $400 a month.
  • Contract 2: An annual contract where the customer pays $1,200 all upfront.
  • Contract 3: A 3 year committed contract worth $30,000 but paid annually.

Your bookings are the sum of the committed revenue, so in this example, your July bookings are $31,600. $400 from contract 1, $1,200 for contract 2 and $30,000 for contract 3.

Related terms

Get started today...

  • Step 1

    Create your account and start your FREE trial. Invite teammates to help connect and integrate Upzelo into your software or website.

    Create account button on an example signup screen
  • Step 2

    Obtain real-time subscription analytics, insights and benchmarks. Set up alerts to notify you via email or Slack when a particular event takes place.

    Subscription analytics overview with KPIs for MRR, Active customers and a partially hidden bar chart showing breakdown of MRR
  • Step 3

    Segment your customers into audiences, create surveys, build offers and deliver fully-branded customer flow experiences that increase retention.

    Example of a cancellation flow with Audience at the top, leading to a Bi-monthly billing survey, 10% off next bill and finishing with a Confirmation message