Recurring revenue

Definition

Recurring revenue is the term used to describe the practice of collecting money from customers on a regular basis, instead of just once in exchange for access to a service or product. This can be anything from monthly memberships (gym) to recurring payments for a SaaS product.

Recurring revenue allows companies to make money from customers who pay them on a consistent basis, rather than having to depend on new customers constantly. This allows companies to scale their business more easily and grow their bottom line more quickly.

This can be done by providing customers with access to products or services that they need on a regular basis.

For example, if you have a subscription to Netflix, you will pay $8/month for access to all of the movies and TV shows they offer. That's recurring revenue.

Frequently asked questions

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What are examples of recurring revenue?: Recurring revenue is any form of revenue that is earned on a consistent basis whether that be monthly or annually. This means that there are many different types of recurring revenue such as gym memberships, video streaming subscriptions or coffee subscriptions via subscribe and save business models. For SaaS companies a form of recurring revenue is the ongoing payment for use of your software.
Why is monthly recurring revenue important?: The recurring revenue model has become increasingly popular over the last few years because it allows businesses to build their businesses without having to worry about whether or not customers will buy something at some point in the future. If you have enough customers paying monthly fees for your product or service, you're building up a steady stream of income that can help fund your business as well as allow you to expand into new areas such as hiring new employees or pursuing opportunities in other markets.