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Growth analytics

Data unlocks new ideas, which can help you grow your business.

Growth KPIs including MRR growth rate, Benchmark Rate, Retention Rate and stacked bar chart for Upgrades & reactivations

It's time to rethink the way you measure success

Insights puts your subscription business growth into perspective with a clear overview of what you've been up to. You can filter by week, month or year to find the Insights that matter most to your business.

Stacked bar chart with line for Monthly reactivations and Q3 Product release rollout to expired accounts tooltip

Grow your business with Insights backed by data, not opinion

Explore your growth analytics with new MRR, average selling price, upgrades and new and existing customers. Get a breakdown of how these metrics are changing over time, so you can better assess how well your business is performing.

Growth analytics overview with High value and Low value customer KPIs with a comparison of average selling price

Unlock and analyse your growth data

What's your business growing by? How does that compare to your industry peers? We've worked hard to make it easy for you to see the data you need, so you can make better decisions and get a clear picture of what's working and what isn't.

Stacked bar chart with line for Growth rate with 7 days, 30 days and 365 days filters

Top growth metrics

No one metric is the be-all, end-all of subscription businesses. Here we've compiled some of our favorite metrics that can help you better understand growth.


Keep track of how new customer acquisition is growing your business.

Avg. selling price

Measure the average selling price of your businesses products or services.

Upgrade value

Growing your existing customer base makes your business resilient.

New customers

The number of new customers that have started a subscription in the measured period.

Growth rate

We use this measurement to look at how much your business has grown from period to period.


Customers who return and re-subscribe to your product or service.

Upzelo integrates seamlessly with your workflows

Simply import your subscription data to get set up with Upzelo. Integrate directly with your subscription billing platform, or build your own solution with our Import API.

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