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Subscribe and save

Definition

Subscribe and save is a business model that allows customers to subscribe to products and services, which are automatically shipped on a regular basis. The customer pays a discounted price for these shipments, typically by committing to a certain number of shipments.

How subscribe and save works:

  • A customer selects a product from an online retailer’s website or store and places it into their cart.
  • They then choose the frequency with which they would like to receive shipments of that product (i.e., once every two months).
  • The retailer sends out the shipment at the specified time, which is often accompanied by a discount for signing up for the subscription service.

Subscribing to a product or service can be beneficial to both the customer and the seller. For example, an individual may subscribe to a monthly supply of coffee beans because he or she enjoys the coffee but does not want the hassle of buying coffee each week. Similarly, a company may offer subscriptions for its products in order to keep sales consistent throughout the year.

Related terms

Get started today...

  • Step 1

    Create your free Upzelo account and connect your subscription billing data in just a matter of minutes. Invite teammates to help connect accounts with ease.

    Create account button on an example signup screen
  • Step 2

    Obtain real-time subscription analytics, insights and benchmarks. Set up alerts to notify you via email or Slack when a particular event takes place.

    Subscription analytics overview with KPIs for MRR, Active customers and a partially hidden bar chart showing breakdown of MRR
  • Step 3

    Segment your customers into audiences, create surveys, build offers and deliver fully-branded customer flow experiences that increase retention.

    Example of a cancellation flow with Audience at the top, leading to a Bi-monthly billing survey, 10% off next bill and finishing with a Confirmation message