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Revenue is the total amount of money a company earns from selling its products and services. For SaaS businesses, revenue is counted upon the delivery of the service/product. Revenue that has been accumulated by a SaaS firm but still owes the customer use of its service is referred to as deferred revenue.

How is Revenue calculated?

The formula for calculating Revenue is:

Revenue = Number of sales X sale price


You have 100 customers paying for the delivery of coffee bags via a subscribe and save business model. Each coffee subscription has a $30 a month cost. This means your revenue will be $3,000 for the month. (100 X $30).

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  • Step 1

    Create your account and start your FREE trial. Invite teammates to help connect and integrate Upzelo into your software or website.

    Create account button on an example signup screen
  • Step 2

    Obtain real-time subscription analytics, insights and benchmarks. Set up alerts to notify you via email or Slack when a particular event takes place.

    Subscription analytics overview with KPIs for MRR, Active customers and a partially hidden bar chart showing breakdown of MRR
  • Step 3

    Segment your customers into audiences, create surveys, build offers and deliver fully-branded customer flow experiences that increase retention.

    Example of a cancellation flow with Audience at the top, leading to a Bi-monthly billing survey, 10% off next bill and finishing with a Confirmation message