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Refunds

Definition

If you're running a subscription business, you know that refunds are a necessary part of doing business. But did you know that there are a few things you can do to minimise the impact of refunds on your business?

Here are a few tips for handling refunds in a subscription business:

  1. Communicate with your customers. If a customer is unhappy with their purchase, reach out to them and see if there's anything you can do to resolve the issue. Often, a simple refund is all it takes to keep a customer happy.
  2. Offer partial refunds. If a customer is unhappy with part of their purchase, offer them a partial refund. This can often be a more palatable option for customers than a full refund.
  3. Offer alternatives to refunds. If a customer is requesting a refund, offer them alternatives such as a credit towards their next purchase, or a discount on a future purchase.
  4. Don't take it personally.

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Get started today...

  • Step 1

    Create your free Upzelo account and connect your subscription billing data in just a matter of minutes. Invite teammates to help connect accounts with ease.

    Create account button on an example signup screen
  • Step 2

    Obtain real-time subscription analytics, insights and benchmarks. Set up alerts to notify you via email or Slack when a particular event takes place.

    Subscription analytics overview with KPIs for MRR, Active customers and a partially hidden bar chart showing breakdown of MRR
  • Step 3

    Segment your customers into audiences, create surveys, build offers and deliver fully-branded customer flow experiences that increase retention.

    Example of a cancellation flow with Audience at the top, leading to a Bi-monthly billing survey, 10% off next bill and finishing with a Confirmation message