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MRR churn

Definition

MRR Churn is a metric that measures the amount of Monthly recurring revenue (MRR) that is lost each month as a result of Customer churn.

How is MRR churn calculated?

To calculate MRR churn the total amount of lost MRR from each individual customer who has churned in the period is totalled together.

The formula for calculating MRR churn is:

MRR churn = MRR charged last month but not this month, for each customer

Why is MRR churn important to measure?

MRR Churn is important because it allows companies to track the amount of revenue that is being lost each month as a result of customer churn. It is also a helpful metric for identifying trends in customer churn over time.

By tracking MRR Churn, companies can take steps to reduce the amount of revenue that is being lost each month due to customer churn.

Frequently asked questions

Have another question? Reach out to our retention expert team.

What is included in the calculation of MRR Churn?
To calculate MRR Churn, you will need the following information:
  • The total number of customers at the beginning of the month
  • The total number of customers at the end of the month
  • The total amount of MRR at the beginning of the month
  • The total amount of MRR at the end of the month
Once you have this information, you can calculate MRR Churn by subtracting the total amount of MRR at the end of the month from the total amount of MRR at the beginning of the month, and then dividing this number by the total number of customers at the beginning of the month.
For example, if a company has 100 customers and the total amount of MRR at the beginning of the month is $1,000, and the total amount of MRR at the end of the month is $950, the company’s MRR Churn for that month would be 4.76%.
What is a good MRR Churn amount?
There is no one-size-fits-all answer to this question, as the ideal MRR Churn rate will vary from company to company.
How can I reduce my company’s MRR Churn?
There are a number of steps you can take to reduce your company’s MRR Churn rate, such as:
  • Improving customer service
  • Offering more value to customers
  • Introducing an involuntary churn tool to retry card payments
  • Survey customers that are leaving to find out how you can improve your product(s)
  • Incentivise customer to stay with targeted offers at the point of cancellation
What are the consequences of having a high MRR Churn?
A high MRR Churn amount can have a number of negative consequences for a company, such as a loss of revenue, a decline in customer satisfaction, and a decrease in customer retention.

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