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Customer base

Definition

Keep track of the size of your active, paying customer base over time by counting the number of active customers. This represents the number of unique subscribers to your product(s), regardless of how many individual subscriptions each customer has.

How is Customer base calculated?

The formula for calculating Customer base is:

No. of customers = Count of all customers with 1 or more subscriptions during the period.

Related terms

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  • Step 1

    Create your account and start your FREE trial. Invite teammates to help connect and integrate Upzelo into your software or website.

    Create account button on an example signup screen

  • Step 2

    Obtain real-time subscription analytics, insights and benchmarks. Set up alerts to notify you via email or Slack when a particular event takes place.

    Subscription analytics overview with KPIs for MRR, Active customers and a partially hidden bar chart showing breakdown of MRR

  • Step 3

    Segment your customers into audiences, create surveys, build offers and deliver fully-branded customer flow experiences that increase retention.

    Example of a cancellation flow with Audience at the top, leading to a Bi-monthly billing survey, 10% off next bill and finishing with a Confirmation message
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