Customer base

Customer base

Definition

Keep track of the size of your active, paying customer base over time by counting the number of active customers. This represents the number of unique subscribers to your product(s), regardless of how many individual subscriptions each customer has.

How is Customer base calculated?

The formula for calculating Customer base is:No. of customers = Count of all customers with 1 or more subscriptions during the period.

Related terms

© Copyright 2024, All Rights Reserved by Upzelo Limited.

© Copyright 2024, All Rights Reserved by Upzelo Limited.

© Copyright 2024, All Rights Reserved by Upzelo Limited.