Keep track of the size of your active, paying customer base over time by counting the number of active customers. This represents the number of unique subscribers to your product(s), regardless of how many individual subscriptions each customer has.
How is Customer base calculated?
The formula for calculating Customer base is:
No. of customers = Count of all customers with 1 or more subscriptions during the period.
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Obtain real-time subscription analytics, insights and benchmarks. Set up alerts to notify you via email or Slack when a particular event takes place.
Segment your customers into audiences, create surveys, build offers and deliver fully-branded customer flow experiences that increase retention.