E-Book How to retain more customers in 2023Read now 

Skip to main content

Average selling price (ASP)


Measures the average selling price of your businesses products or services. It’s a great indicator of whether discounting is driving down revenue. The ASP is used to measure the market value of a good or service. It is a useful metric for businesses to track as it can provide insight into pricing trends and customer demand.

How is Average selling price (ASP) calculated?

The ASP can be calculated for a single good or service, or for all goods or services. Upzelo calculates the ASP all goods or services, using the total revenue from sales of all goods or services, divided by the total number of units sold

The formula for calculating Average selling price (ASP) is:

ASP = ( MRR / No. of customers in period ) x100

Why is Average selling price (ASP) important to measure?

The ASP is an important metric for businesses to track as it can provide insight into pricing trends and customer demand. It can also be used to benchmark the performance of a business against its competitors.

Frequently asked questions

Have another question? Reach out to our retention expert team.

What factors can affect the ASP?

The Average selling price in your account may fluctuate over time, as it is impacted by relevant factors such as:

  • Changing market conditions.
  • Pricing updates / changes.
  • Seasonal factors, such as holidays.

Related terms

Get started today...

  • Step 1

    Create your account and start your FREE trial. Invite teammates to help connect and integrate Upzelo into your software or website.

    Create account button on an example signup screen
  • Step 2

    Obtain real-time subscription analytics, insights and benchmarks. Set up alerts to notify you via email or Slack when a particular event takes place.

    Subscription analytics overview with KPIs for MRR, Active customers and a partially hidden bar chart showing breakdown of MRR
  • Step 3

    Segment your customers into audiences, create surveys, build offers and deliver fully-branded customer flow experiences that increase retention.

    Example of a cancellation flow with Audience at the top, leading to a Bi-monthly billing survey, 10% off next bill and finishing with a Confirmation message