Reduce churn by customising experiences to different types of subscribers.
Improve retention with custom audiences
Creating a personalised experience for your customers will increase retention and lead your customers to their next point of engagement. By building audiences with clear definitions and use cases, you'll be able to create retention-focused flows, which keep your coming back for more.
A data-driven approach to building audiences
Custom audiences help you segment your customers. You can build custom audiences around multiple data points like their plan type, how long they have been subscribed for, the number of purchases they have made or custom metadata. The possibilities are endless – you pick the conditions, we'll do the rest!
Where LTV meets customer health scores
We use an advanced customer scoring system to help you build audiences, based on their commercial value. Health scores give you real-time insight into who your customers are, so that you keep the most valuable ones and win new ones, without wasting time and resources on those who cost a lot.
Top audience features
We have compiled some of our most popular audience features.
Select customers by the product they subscribe to.
Select customers by their billing interval.
Select customers by how long they've been subscribed.
Select customers by their customer value score
Trial or paid plan
Select customers by their subscription status.
Select customers using custom metadata.